The monthly Lunch N’ Net sponsored by the Brookfield Chamber of Commerce, featured speakers were Miranda Goodspeed, Director of Sales and Patty Kane, Senior Sales Representative for Town Square Marketing. Most commonly known for owning local radio stations, they presented a unique and timely message to the attendees. The goal of the radio, and the events that they sponsor is to drive people online to find meaningful content. The radio and events serve as “THE CARROT’, to get listeners and attendees to their website. They challenged the group to think about how a consumer who does not know them or perhaps has seen them marginally but needs to contact them might find them. With continual, unique, multiple touch points that speak to what differentiates you, your product, service or message the goal is to become known before you are needed and to be easily found at the critical decision making moment.
The way consumers make decisions has changed dramatically over the years. In the past. Marketers have pushed their message to the consumer. The world has changed from a marketing controlled buying cycle to a consumer controlled process. By differentiating and providing value before it is needed the business hopes to PULL the consumer to them. Before you can be good and provide service, you need to be different and memorable. Marketing needs to be solution focused. It needs to identify in its message the problem or desire and show the consumer the answer. The business owner needs to “SELL” the benefit first and then tie it down with the feature rather than the other way around. The Marketer needs to understand who their market is and how and where they get their information. Did you know, for example, that 24% of households have 5 or more mobile devices, making the inclusion of SEO, mobile websites and social media strategies more relevant than ever? They noted that 78% of people research buying decisions online and 62f% check social media. They also noted that the consumer is not only going to rate the product or service online but also the entire transactional experience. Media is becoming more mobile, personal and interactive.
Miranda and Patty stressed that to be successful you need to WIN ON THE WEB, and be able to be found to a wide consumer pool 24/7/365. You need to BE your brand and that starts with knowing what your brand is and what your message is. Town Square Media offers consultative marketing services to help businesses increase their visibility to their target market.
Whether it is creating an interact mobile website or having a presence on the Town Square Marketing sites, call Patty Kane for more information 203 775-1212, Patricia.kane@townsquaremedia.com The Brookfield Chamber is holding these topical presentations monthly on the 4rth Thursday of the month from 12:00-1:30. Either call the chamber office at 203 775-8282 or go to www.brookfieldchamber.org for upcoming event.