What is Thought Leadership?
Thought Leadership is sharing information of value to your Target Audience. Instead of SELLING your company or your services you are positioning yourself as an expert in your field and the “go to” person for information.
Why is Thought Leadership Effective?
- Builds your reputation.
- Establishes your expertise.
- Answers questions from your Target Market
- It is virtually FREE.
- You Learn By Doing.
- Starts a conversation with your Target market.
- It ATTRACTS your ideal client to you.
- It positions you as top of mind in your industry
What Can You Share?
- Industry Trends
- Industry Statistics or Fun Fact
- Ask a Questions
- Answer a Question.
- Indentify or Recommend a Resource Person.
- Information from a Related Professional.
- Book Review
- Seminar Recap
- Valuable Link
- Article of Interest
How Can You Share It?
- Speaking Engagements
- Hand Outs
- Blog and Post where your Target will see in
- Articles for publication
- Enewsletters- Constant Contact
- Email Distribution Lists
- Videos and Webinars
- Snail Mail
SHARE OF MIND= SHARE OF MARKET