Good service is no longer enough to ensure a steady stream of business and referrals. Good service is the expectation that your client has when they hire you. The focus now needs to be on providing a memorable experience. When you prospect it is no longer 
FIND ME-SELL ME but rather KNOW ME-HELP ME. The ongoing loyalty isn’t built through exchanging plastic cards but through creating these amazing experiences. It will be what differentiates you, sets you apart and builds loyalty and raving fans.
As Realtors we have the ability to help people buy or sell homes or we can make an impact on their lives. Your 3 step plan for success should be
1- BUILD RELATIONSHIPS
2- SOLVE PROBLEMS
3- HAVE FUN
Each of these components is critical. Marketing is about what you do. The shopping carts, ads, enewsletter all add to your visibility but do NOT build relationships. People are tired of being “Marketed To”. Providing a memorable experience is about WHO you are and that is what people respond to. Yes, you need to be visible but to impact peoples’ lives you need to go further than that. Things such as having a client appreciation event, remembering birthdays, providing a scholarship, sponsoring a team or playing in a golf tournament are more personal and more one to one. Even a LIKE on Facebook or a Send Out Card qualifies as creating a memorable touch. It is about making someone’s day. Approach everyone as it they have a tag on their back saying, “Make Me Feel Special.”
The more “hi Tech” we become, the more “hi Touch” our clients need in order to become raving fans. We need to under promise and over deliver; to communicate in the way that is comfortable for our client; and to ask the questions so that we can craft the experience for our client that will be individualized for them, their personalities and their needs.